PRESENT-FOCUSED FINANCE: GEN Z’S NEW NORM

Present-Focused Finance: Gen Z’s New Norm

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with a familiar pattern: gain gradually, save aggressively, buy a home, and prepare for retirement. But Gen Z is approaching money with a fresh viewpoint. Instead of focusing solely on lasting buildup, this generation is prioritizing equilibrium, well-being,

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